Jordan Brand Clocktower

The fourth commercial from the Become Legendary campaign from the Jordan Brand features Chris Paul and other late night training athletes showing why there are no Cinderella stories. The commercial, released in March 2008, shows the New Orleans Hornets basketball player beating the stroke of midnight. Between the first and twelfth stroke of midnight, we’re shown a range of basketball and football players playing right to the edge of their night game.

Jordan Brand Clocktower


The Become Legendary campaign was developed at Wieden + Kennedy, New York, by executive creative directors Todd Waterbury, Kevin Proudfoot, creative director/art director Keith Cartwright, copywriter Derek Barnes, head of production Gary Krieg, agency producers Dan Blaney and Niki Polyocan.

Filming was shot by director Rupert Sanders via MJZ, New York, with director of photography Greig Fraser and executive producer Eric Stern.

Editor was Haines Hall at Spot Welders. Effects were designed by Steve Greenstein at Eye Candy. Colorist was Tim Masik at Company 3. Online editor was Rick Schreck at Nice Shoes.

Sound was designed by Bill Chesley at Sound Lounge, New York, with mixer Philip Loeb. Music was provided by Ryan Leslie at Amber Music.