John West Rowing

John West UK are launching a new range of fresh fish products in Northern Ireland. “Row” celebrates the lengths that John West fisherman go to bring back the best fresh fish.

John West Row ad

A fisherman rows his boat through the night over sea and land to get his fish on the Tesco supermarket shelf in the morning.

Click on the image below to play the video.


The John West Row ad was developed at CheethamBell JWT by creative director Andy Cheetham, art director James Ashworth, and copywriter Andrew Dobbie.

Filming was shot on location in Northern Ireland by directors Gemma Burditt and James Jeffries via Onward TV, Manchester. The ad was created on digital stills cameras. The boat and the rower were picked up and moved 3 feet then the oars moved and so on for each frame (25 per second).

Post production was done at 422, Manchester by Andy Hunwick.

Music is “Dragonfly” by M.Craft (Martin Craft), from his album, Silver and Fire.

Filed under: Commercials, John West

Tagged: ,