John West is known for canned salmon, tuna, sardines, anchovies, kippers, herring, mackerel and pilchards, with a claim to only choosing the best fish. And so it would be logical that the pelicans stock up on John West cans.
Credits
The Peli Can advertisement was developed at Grey Melbourne by executive creative director Ant Shannon, senior art director Tim Holmes, senior copywriter Brendon Guthrie, with retouching done at Electric Art.
