John Lewis Shadows for Christmas

John Lewis, UK department store chain, presents “Shadows”, a Christmas campaign which has just won the Epica D’Or for Outdoors at the Epica Awards 2008. Potential presents are built up to produce the shadow of their intended recipient. The message: John Lewis has got the perfect present for everyone.

John Lewis Man shadow


John Lewis Woman shadow

John Lewis Child shadow

Credits

The John Lewis Shadows campaign was developed at Lowe London by creative director Ed Morris, copywriter George Prest, art director Johnny Leathers, typographer Dave Towers and photographer Nadav Kander.

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Location UK (UK).

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Posted in Inspiration, Print Press Posters Billboards

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  1. [...] – DDB London (Film) Marmite Snacks “Love Hate” Campaign – DDB London (Press) John Lewis “Shadows” – Lowe London (Outdoor) Absolut Vodka “Machines” – Great Works, Stockholm [...]



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