iPhone 3G Game Changer

Apple has a new commercial for the Apple iPhone 3G, Game Changer, showing off the MLB application from Apple’s App store. The ad shows a user checking on a Major League Baseball game between the Pittsburgh Pirates and the Milwaukee Brewers, and a video highlight, Ryan Braun’s walk-off grand slam for the Brewers.

iPhone Game Changer screen shot

So what do you want your iPhone to be today? With the MLB app from the App store you can be the score checker, live pitch updater, or a video highlight player. But any way you cut it, it’s officially a game changer. Click on the image below to play the video.


The Game Changer ad was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Lee Clow, executive creative directors Duncan Milner, Eric Grunbaum, associate creative directors/art directors Alain Briere, Drew Stalker, Parker Grant, copywriter Alicia Dotter, agency producer Bryan Barker.

Filming was shot by Mark Coppos and Virginia Lee via Green Dot Films with director of photography Rebecca Baehler.

Editorial was Jared Coller at Nomad Editing Company. Post production was done at Company 3 by Stefan Sonnenfeld and Brian Robinson.