Investment advisory firm Invesco PowerShares is breaking through the clutter of conservative and traditional financial services advertising with a campaign borrowing heavily from the fantasy genre of Harry Potter and Lord of the Rings.
In a scene that could easily have been found in the Harry Potter movies, an investor called Tony walks through a corridor into the depths of his own mind. He encounters a professor who explains that the midgets with small projects are all him – his ideas about investing. “Why are they are so small?”
But there is an exception – the giant who dreams of something much more ambitious.
The tag line: “Invest like never before”.
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The Invesco Powershares campaign was developed at Euro RSCG Chicago by chief creative officer Steffan Postaer, executive creative director Blake Ebel, art director Trevor Shorey, copywriter Curtis Green, associate creative director Merrideth Kalil and executive producer Monica Wilkins.
FIlming was shot by director Dante Ariola via MJZ with executive producer Jeff Scruton and line producer Natalie Hill.
Editor was Andrea Macarthur at Rock Paper Scissors with post producer Kimberly Colen.
Visual Effects, including prostethics and masks, were developed at Weta Digital Ltd, Wellington by a team led by VFX producer Kevin Sherwood and VFX supervisor Dan Lemmon.