Invesco PowerShares Giant Ideas

Investment advisory firm Invesco PowerShares is breaking through the clutter of conservative and traditional financial services advertising with a campaign borrowing heavily from the fantasy genre of Harry Potter and Lord of the Rings.

Tony meets the Professor


In a scene that could easily have been found in the Harry Potter movies, an investor called Tony walks through a corridor into the depths of his own mind. He encounters a professor who explains that the midgets with small projects are all him – his ideas about investing. “Why are they are so small?”


Tony meets the midgets

But there is an exception – the giant who dreams of something much more ambitious.

The tag line: “Invest like never before”.

Click on the image below to play the video in YouTube

Credits

The Invesco Powershares campaign was developed at Euro RSCG Chicago by chief creative officer Steffan Postaer, executive creative director Blake Ebel, art director Trevor Shorey, copywriter Curtis Green, associate creative director Merrideth Kalil and executive producer Monica Wilkins.

FIlming was shot by director Dante Ariola via MJZ with executive producer Jeff Scruton and line producer Natalie Hill.

Editor was Andrea Macarthur at Rock Paper Scissors with post producer Kimberly Colen.

Visual Effects, including prostethics and masks, were developed at Weta Digital Ltd, Wellington by a team led by VFX producer Kevin Sherwood and VFX supervisor Dan Lemmon.

Tony meets the Giant

Colorist was Sean Coleman at Company 3. On-line and conform editing were done at Avenue Edit, Chicago. End treatment design was done at Thornberg and Forester.

Music and sound design were developed at Stimmung. Audio was mixed at Soundslave.

  • http://www.pwcrack.com/ Bob Weiss

    What does the profressor say right before the tag line? I can’t understand it.

  • Reagan

    And who are the (speaking) actors, especially the professor?

    I think the professor says, “We think you should let him out.”

  • http://www.pwcrack.com/ Bob Weiss

    “We think you should let him out” makes some sense and seems to fit. Better than anything I could come up with.

  • tom o leary

    “We think you should *take* him out !

  • http://www.hughesitsolutions.com Orlando Design

    That was a cool commercial for sure. I just got done Googling their most recent commercial to see if the music was available.