Inner Circle Rum Not Made For You

Inner Circle Rum was made by, and for, the four members of the inner circle. And them only. Just in case you thought this drink is for anyone, here’s a cinema ad that shows that you’re definitely considered on the outer. And just in case you get any ideas there are six Doberman dogs to keep you away.

Inner Circle Rum Not Made For You

Was the world’s best rum made for you? Have you pretended you’re in the movies? (You talking to me?) Or used a movie line for personal benefit? (You had me at hello) Have you dressed like a movie character? Waxed on or off? Or spoiled the ending? If you answered yes to any of this, Inner Circle Rum was not made for you. It was made by four wealthy company directors from the Colonial Suger Refinery so they could enjoy perfectly smooth rum themselves, their inner circle and not you. Inner Circle Rum – not made for you. It’s never you mind. See the campaign online at

Click on the image below to play the video.


The Inner Circle campaign was developed at Host/Happy Soldiers with agency producers Kaija Wall and Natasha Johnson.

Filming was shot by director Sam Bennetts via The Feds, Sydney.