Inner Circle Not Made For You
Inner Circle Rum, an Australian-made rum, has recently been relaunched after a number of years out of production. The rum was originally made as an in-house product for the directors of the Colonial Sugar Refinery, at Beenleigh in Queensland. The relaunch campaign carries on the tradition in these teaser metrolites connected with a TV ad campaign and online material at www.notmadeforyou.com.au. Doberman dogs, mountain gorillas and staunch wrestlers (six of each) guard the Inner Circle rum bottle, reinforcing the desire for what is forbidden.