Inner Circle Not Made For You

Inner Circle Rum, an Australian-made rum, has recently been relaunched after a number of years out of production. The rum was originally made as an in-house product for the directors of the Colonial Sugar Refinery, at Beenleigh in Queensland. The relaunch campaign carries on the tradition in these teaser metrolites connected with a TV ad campaign and online material at Doberman dogs, mountain gorillas and staunch wrestlers (six of each) guard the Inner Circle rum bottle, reinforcing the desire for what is forbidden.

Six doberman dogs guard Inner Circle Rum

Six gorillas guard Inner Circle Rum

Six wrestlers guard Inner Circle Rum


The Inner Circle Rum “Not For You” print campaign was developed by Happy Soldiers at Host with photographer Adrian Lander.