Inghams Help for Non Chicken Eaters

Inghams, the Australian poultry production company, is reinforcing the Inghams brand with a series of television commercials supposedly aimed at ‘non chicken eaters’. Of course, this campaign will do nothing for vegetarians or people who have bought into the Sam Neill red meat message about chicken. But it will reinforce the Ingham brand for those who are rather partial to poultry food products.

Ingham Call Centre

If you don’t like chicken there is something very wrong with you. If you are one of the 14 estimated people in Australia who don’t like chicken there is help online at A number of products have been designed to help you pass as a chicken consumer, keeping your sad affliction a secret.

Fragrance Spray

If you don’t like the idea of Ingham chicken tenders there’s still hope for you. The Ingham Chicken Fragrance can be used in your car or in your home to create just the right impression.

Click on the image below to play the video.

Flat Pack

Ingham’s chicken nuggets not your thing? If you’re not into chicken, you can still use chicken packaging to give the impression that you do.

Click on the image below to play the video.


Ingham’s Chicken Kiev not turn you on? When you’re not too sure about what to say at the water cooler, talk about chicken.

Click on the image below to play the video.


The Inghams Help Line campaign was developed at Clemenger BBDO, Sydney, by executive creative director Richard Maddocks, senior art director Kevin MacNamara, senior copywriter Sean Lavery, agency executive producer Denise McKeon, account manager Angus Hosie, planner Paul Blockey, and agency producer Laura O’Connor.

Filming was shot by director Eden Diebel via Film Construction with producer John Lamble.

Post production was done at Bean Colour.