Readers in New Zealand this week will be interested to see what kinds of election sweeteners the government is likely to provide in the lead up to the general elections in November. The news is out that the New Zealand economy contracted last quarter, leading to the first recession in ten years. So who do you trust for advice in times like this? According to this print advertising campaign from 2007, prepared for the lead up to the 2007 budget, the best place to go is The Independent Financial Review, part of the Fairfax publishing network.
Ex All Black Colin Meads was listed as the third most trusted person in New Zealand in Readers Digest’s annual survey. Businessman Graeme Hart was listed at number 55. Prime Minister Helen Clark was number 66.
This Independent print series was developed at Y&R New Zealand, Auckland, by creative director Jeneal Rohrback, art director Jon Horner, copywriters Kat Gwilliam and Henry Kember.
Blackwood Communications Group (BCG) picked up the IFR account in October 2007.
via Elma Alt Shift