IMAX in Total Immersion

IMAX Theatre in Sydney, Australia, is promoting the capacity for audiences to escape their normal worlds with a set of posters featuring floating, swimming and flight in total immersion. Return to your seat prior to re-entry. In case of emergency swim to the nearest exit. Turn your phone off during the flight.

Imax Float poster

Imax Swim poster
Imax Flight poster


The IMAX series was developed at LOUD, Sydney, by creative director Andy Firth, art director/illustrator Mo Shono, copywriter Luke Fox, and photographer Mark Mawson.

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