IMAX in Total Immersion

IMAX Theatre in Sydney, Australia, is promoting the capacity for audiences to escape their normal worlds with a set of posters featuring floating, swimming and flight in total immersion.

Float

Return to your seat prior to re-entry.

Imax Float poster


Swim

In case of emergency swim to the nearest exit.

Imax Swim poster

Flight

Turn your phone off during the flight.

Imax Flight poster

Credits

The IMAX series was developed at LOUD, Sydney, by creative director Andy Firth, art director/illustrator Mo Shono, copywriter Luke Fox, and photographer Mark Mawson.

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