IMAX in Total Immersion
IMAX Theatre in Sydney, Australia, is promoting the capacity for audiences to escape their normal worlds with a set of posters featuring floating, swimming and flight in total immersion.
Float
Return to your seat prior to re-entry.
Swim
In case of emergency swim to the nearest exit.
Flight
Turn your phone off during the flight.
Credits
The IMAX series was developed at LOUD, Sydney, by creative director Andy Firth, art director/illustrator Mo Shono, copywriter Luke Fox, and photographer Mark Mawson.
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Posted in Inspiration, Print Press Posters Billboards
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