IMAX in Total Immersion
IMAX Theatre in Sydney, Australia, is promoting the capacity for audiences to escape their normal worlds with a set of posters featuring floating, swimming and flight in total immersion. Return to your seat prior to re-entry. In case of emergency swim to the nearest exit. Turn your phone off during the flight.
The IMAX series was developed at LOUD, Sydney, by creative director Andy Firth, art director/illustrator Mo Shono, copywriter Luke Fox, and photographer Mark Mawson.