IKEA Come Into The Closet

IKEA is promoting wardrobe solutions with “Kom In I Garderoben”, or “Come Into The Closet“, winning a Gold award at the Epica Awards for Consumer Site in the Interactive category.

IKEA closet dancer

Each of the five rooms on the site is occupied by people who dance to the stimulus of music, rhythm or just noise. Leave them alone and they’ll eventually drop to the floor, bed or couch. Users can change songs, upload their own music, turn their keyboard into a drum machine, or sing, shout and clap into their microphone.

Click on the image below to play the video.


The site was developed at Forsman Bodenfors, Sweden by web director Mathias Appelblad, copywriter Fredrik Jansson, art director Anders Eklind, designers Anton Robsarve and Christoffer Persson, agency producers Peter Gaudiano, Charlotte Most, Asa Jansson, account director Philip Mascher.

An earlier version of the site was developed in 2006, winning a Yellow Pencil at the DandDs, and can be viewed online at Forsman Bodenfors.

Web development was done at Kokokaka, Gothenburg.

Filming was shot by director Amir Chamdin via Chamdin & Stöhr, Stockholm, with director of photography Gosta Reiland.

Music is by Dead Mono.