IKEA in Australia has picked up the real life feelings associated with choosing furniture in a television advertising campaign launched recently. “Change is good”, the tagline, is connected with tense marital situations resolved, we assume, by visiting IKEA.
This is not what I want
A woman stands at the window. Her partner sits on the bed, concerned to hear her say, “This is not what I want”.
Click to view in YouTube
Support
A couple sit on the couch. She says, “I could do with a little more support”.
Click to view in YouTube
Space
A woman in the kitchen tells her partner, “I just need more space”.
Click to view in YouTube
Credits
The IKEA Change series was developed at 303 Advertising, Perth by creative director Julian Watt, copywriter Mark Fretten, art director Richard Berney, agency producer Phoebe Dunn, account team members Alan Taylor, Tracey Wilson, Jane Natalizio and Lee Vivian.
Filming was shot by director Robert Forsyth via Factor 30, Perth, with producer Ryan Hodgson.
IKEA marketing staff were Beni Hansen and Laura Radovan.
