IKEA Bad Day in Norway

Breakfast in a man’s apartment goes from bad to worse, ending in him standing outside starkers as his Volkswagen is towed away. It’s a Norwegian ad for IKEA, from 2000, featuring the Kinks track, Where Have All The Good Times Gone? What does the guy need at IKEA? New kitchen cupboards, a dining table, a decent stove, a stable coffee table, shelving for all those CDs and books. A fire extinguisher perhaps?

IKEA Bad Day TV ad

Click on the image below to play the video.


The spot was developed at New Deal DDB, Norway, 2000. Bad Day was directed by Calle Astrand, then at Radical Media, now at Dab Hand Media.

Lyrics for Where Have All The Good Times Gone

Well, lived my life and never stopped to worry ’bout a thing
Opened up and shouted out and never tried to sing
Wondering if I’d done wrong
Will this depression last for long?

Wont you tell me
Where have all the good times gone?
Where have all the good times gone?

Well, once we had an easy ride and always felt the same
Time was on our side and I had everything to gain
Let it be like yesterday
Please let me have happy days


Ma and pa look back at all the things they used to do
Didn’t have no money and they always told the truth
Daddy didn’t have no toys
And Mummy didn’t need no boys


Well, yesterday was such an easy game for you to play
But let’s face it things are so much easier today
Guess you need some bringing down
And get your feet back on the ground