IGN Find The Game You Were Meant To Play

IGN (abbreviated and formerly known as Imagine Games Network) is a multimedia news and reviews website that focuses heavily on video games. Their range of online game reviews is promoted in this print advertising campaign from Australia, featuring a wizard, soldier and boxer.

IGN Wizard

IGN Wizard

IGN Wizard


The IGN series was developed at George Patterson Y&R, Sydney, by executive creative director Dave Rollins, art director Robbie Kantor, copywriter Bart Pawlak, agency producer John Wood, photographer Gary Sheppard, producer Jules Zuppicich and designer Martin Brown.

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