Here’s a short TV spot from the San Francisco Zoo campaign featured at Duncan’s Print. If you thought about footwear in relation to Puma, then someone else’s campaign is doing well. If you thought San Francisco Zoo, it’s most likely because of the headline of this article.
Click on the image below to play the Puma video in YouTube
The campaign was developed at BBDO West, San Francisco, by executive creative director Jim Lesser, art director Brandon Sides and copywriter Neil Levy.