IceBreak Loaded Coffee Tornado in Australia

Pauls in Brisbane, Australia, has launched IceBreak Loaded, a new iced coffee drink with guarana, with an advertising campaign suggesting the drink will give consumers the nerve to take on even the wildest tornado. This is not to say that tornados are too common in Australia.

Ice Break Tornado ad

As in Twister, the movie, a thrillseeker juices up on IceBreak Loaded Coffee before heading out into the storm.

Click on the image below to play the video.


The Tornado campaign was developed at de pasquale, Brisbane, by art director Lars Vester and copywriter Bevan Lewis.

Filming was shot on location in Laidley, Queensland, by director/director of photography Brendan Williams, BFilms. Post production was done at Cutting Edge, Brisbane, by editor Steve Thomas and compositor Jeff Gaunt. The print ad was developed by photographer Skeet Booth, and retoucher Justin Overell.