Pot Noodle is being promoted in Europe with a series of musical parodies. The first and second in the series are Back with No Appetite & Moussaka Rap. This third advert, I Wish, is a celebration of male objectification of women. The eighties-style song music video begins with a man earnestly singing to camera about how he wishes girls would be more like pot noodles. Apparently, life would be simpler because there’d be less guilt trips, nagging and random tantrums. As our white-trousered, flecked-jacketed singer pours a sachet of flavouring over his grateful girlfriend, she magically turns into a bunch of noodles. The ballad comes to an end as an army of men raise their forks in honour of Pot Noodle.
Click on the image below to play the video in YouTube
The Pot Noodle songs were developed at Mother London by creatives Ben Middleton, Stuart Outhwaite, Scott Harris, Damien Eley, agency producers Angela Eleini and Mike Clear.
Post Production was done at Golden Square, London, by VFX producer Rachel Stones, Smoke operators Aman Kang and Aidan Thomas.
Golden Square’s Aman Kang used Smoke to help push the eighties look that became crucial to the spot’s success. The campaign was shot using a premium HD format – HD SR 444 – so that the team would have latitude to experiment during the grade. Aman’s main challenge was to turn this top-of-the-range format into a poor-quality eighties video. He researched promos from the era and saw they all had a lo-fi ‘milky’ grade. So he applied a washed-out look to all the blacks. Aman also identified and added other key eighties effects like a naff diamond wipe and a cheesy sparkle transition. Then he sent the output to VHS, so creating analogue drop-out to complete the ‘dodgy’ eighties look.
Golden Square’s Smoke artist, Aman Kang, said: “It’s amazing how difficult it is to make things look bad when you’re using today’s cutting edge formats and kit. I experimented with all sorts of fancy sparks – even one called ‘Bad TV’ – but in the end there was no better way of nailing the look than using a good old VHS machine.”