The Human Rights Festival in New Zealand, held at Wellington Paramount Theatre, May 8 – 16, 2008, was advertised in an outdoor billboard featuring the gift of eyes. “Give What You Can”. The festival moved on to Auckland, Christchurch and Dunedin, finishing on June 6. See if you can spot the spelling mistake in this version of the poster.
The eyes poster was developed at Y&R, Wellington, New Zealand, by creative director Chrissie Lahood, art director Anton Hart, copywriter Katrina Jarratt, photographer Ross Brown and retoucher Chris Clifton.