Wrigley’s in Australia developed an outdoor response to gum litter with this collection of interactive posters. Colour by number murals featuring Da Vinci’s Mona Lisa, Marilyn Monroe and Vincent Van Gogh’s Sunflowers, invited passers by to contribute by placing their chewed Hubba Bubba bubble gum. “Gum by numbers. Every little bit helps keep Australia beautiful.”
The Gum By Numbers campaign was developed at DDB Sydney, Australia, by executive creative director Matt Eastwood, deputy creative director Steve Back, art director/copywriter Iggy Rodriguez, art directors Steele Bonus, Justin Carew, and Jakub Szymanski, and typographer Jason Young.
Apologies for the low quality of reproduction.