The Inspiration Room

Hubba Bubba Gum by Numbers

Wrigley’s in Australia developed an outdoor response to gum litter with this collection of interactive posters. Colour by number murals featuring Da Vinci’s Mona Lisa, Marilyn Monroe and Vincent Van Gogh’s Sunflowers, invited passers by to contribute by placing their chewed Hubba Bubba bubble gum.

“Gum by numbers. Every little bit helps keep Australia beautiful.”

Credits

The Gum By Numbers campaign was developed at DDB Sydney, Australia, by executive creative director Matt Eastwood, deputy creative director Steve Back, art director/copywriter Iggy Rodriguez, art directors Steele Bonus, Justin Carew, and Jakub Szymanski, and typographer Jason Young.

Apologies for the low quality of reproduction.

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This entry was posted on Saturday, May 10th, 2008 at 12:13 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Sydney, Marilyn Monroe, Wrigley's

Posted in Inspiration, Print Press Posters Billboards

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1. Down Under Shortlisted at Cannes 2008 » Online Print Found and Reviewed at Duncan’s TV says:

   June 23, 2008 at 10:50 am

   [...] Wrigley Hubba Bubba Gum Marilyn, Mona, Sunflowers – DDB Sydney [...]

   Reply
2. A n d r e w s G u m W o r l d » Blog Archive » Gum by numbers | The Hubba Bubba version says:

   September 2, 2008 at 10:47 am

   [...] to deal with disposed gum and create delayed Van Goghs in the process with this brilliant campaign (“Gum by numbers” for Hubba Bubba gum) that appeared earlier this year in [...]

   Reply