HTC Set Your Fingers Free

HTC Corp, the telephone technology company founded in 1997 by Cher Wang and Peter Chou, has a TV ad demonstrating the potential of touch phones. The commercial features fingers walking through the countryside, demonstrating range and ease of use.

HTC Fingers

A hand picks its way from the kitchen, through beach, forest and city scapes, gliding through a ice skating rink before picking up a touch phone.

Click on the image below to play the video.


The Set Your Fingers Free ad was developed at 180 Amsterdam by creative director Adam Chasnow, art directors Yo Umeda and Masa Kawamura, copywriter Peter Albores, and executive agency producer Tony Stearns.

Filming was shot by Australian directors Michael Gracey & Pete Commins via Partizan, London, with director of photography Frank Flick, executive producer Isabella Parish and producer Jenny Beckett.

Post production was done at Babyfoot Productions.

The soundtrack was composed by Emmy Award winning TV and motion picture composer Jeff Beal.