HSBC (Hongkong and Shanghai Banking Corporation Limited) celebrates worldwide status in “Policeman”, a television commercial featuring a policeman conducting the business of the Mumbai streets accompanied by an aria from Rossini’s opera Barber of Seville.
“As the World’s local bank, the better we can understand people and what they value, the better we can help them.”
HSBC Policeman was developed at JWT London and JWT Brazil, Curitibia, by global creative director/copywriter Axel Chaldecott, copywriter Antonio Rogoski, art director Ricardo Marques, agency producer Dean Baker and global account director Joseph Petyan.
Largo al factotum (“Make way for the factotum”) is an aria from The Barber of Seville by Gioacchino Rossini, sung at the first entrance of the title character; the repeated “Figaro”s before the final patter section are an icon in popular culture of operatic singing. The term “factotum” refers to a general servant and comes from the Latin where it literally means “do everything.”