It’s tax time in Australia and around the country people are putting off collating all their paper work for the last financial year. H&R Block has launched a television advertising campaign to connect their brand with that awful feeling. “Come to us”.
A ‘paper man’ stumbles through the day, and finally gets a woman who recognises his condition and provides him with the help he needs. An understanding look, a hug, and a tax return…
Click on the image below to play the video in YouTube
The Paper Man ad was developed at RazorJuniorw Sydney by creative director/art director Josh Moore, art director Tim Chenery, copywriter Jessie Jordan and Nigel Clark, account manager Vittoria Farro and agency producer Liz Coleman.
Filming was shot by director Nic Finlayson via Film Construction with director of photography Ian Paul, with producer Phil Liefting and editor Sam Brunette.