HP Wireless Printing In The Air

Hewlett Packard is promoting HP wireless printers in the home environment with “In The Air”, a television commercial heavy on visual effects, directed by Dante Ariola. A monkey, a taxi, an elephant and other characters from a scene in India follow each other in a mid-air calvacade, joined behind by an astronaut and solar system.

HP In The Air


In The Air was developed at Goodby, Silverstein & Partners by co-chairman/creative director Rich Silverstein, creative director Steve Simpson, group creative director Hunter Hindman, copywriter Sara Rose, art director Lea Ladera, and agency producer Margaux Ravis.

Filming was shot by director Dante Ariola via MJZ with director of photography Matthew Libatique, executive producer Jeff Scruton, line producer Natalie Hill, production designer Chris Glass.

Editor as Andrea MacArthur via Peepshow with assistant editor Nellie Phillips and producer Anne Vega, executive producer Amy Saunders.

Visual effects were developed at Framestore, by VFX supervisor/lead Flame artist Alex Thomas, VFX Supervisor/Lead CG artist Theo Jones, producer Satoko Iinuma, executive producer Jon Collins.

Music was composed by Jason Johnson via Stimmung, with sound designer Gus Koven and executive producer Kelly Fuller.

Sound was mixed by Jeff Fuller at Eleven.

Graphics were designed at Stardust Studios by GFX creative director Brad Tucker, GFX executive producer Paul Abatemarco, GFX Producer Megan Kennedy and GFX artists Kevin Ta, Delvino Gamboa.