The Inspiration Room

HP Wireless Printing In The Air

Hewlett Packard is promoting HP wireless printers in the home environment with “In The Air”, a television commercial heavy on visual effects, directed by Dante Ariola.

A monkey, a taxi, an elephant and other characters from a scene in India follow each other in a mid-air calvacade, joined behind by an astronaut and solar system.

Click on the image below to play the video in YouTube

Credits

In The Air was developed at Goodby, Silverstein & Partners by co-chairman/creative director Rich Silverstein, creative director Steve Simpson, group creative director Hunter Hindman, copywriter Sara Rose, art director Lea Ladera, and agency producer Margaux Ravis.

Filming was shot by director Dante Ariola via MJZ with director of photography Matthew Libatique, executive producer Jeff Scruton, line producer Natalie Hill, production designer Chris Glass.

Editor as Andrea MacArthur via Peepshow with assistant editor Nellie Phillips and producer Anne Vega, executive producer Amy Saunders.

Visual effects were developed at Framestore, by VFX supervisor/lead Flame artist Alex Thomas, VFX Supervisor/Lead CG artist Theo Jones, producer Satoko Iinuma, executive producer Jon Collins.

Music was composed by Jason Johnson via Stimmung, with sound designer Gus Koven and executive producer Kelly Fuller.

Sound was mixed by Jeff Fuller at Eleven.

Graphics were designed at Stardust Studios by GFX creative director Brad Tucker, GFX executive producer Paul Abatemarco, GFX Producer Megan Kennedy and GFX artists Kevin Ta, Delvino Gamboa.

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Location (USA).

This entry was posted on Friday, November 21st, 2008 at 1:00 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Dante Ariola, Eleven Sound, Framestore, Goodby Silverstein & Partners, HP, MJZ, Peepshow, Stardust, Stimmung

Posted in Inspiration, TV Ads Cinema and Online Videos

Trackbacks/Pingbacks

1. Aapje, olifant, taxi, astronaut zweven in mooi HP Wireless Printer-spotje | Reclamewereld says:

   November 28, 2008 at 7:30 pm

   [...] Veel visuele effecten, prachtig filmpje. We zien ook even scènes uit India, nu in het nieuws vanwege afschuwelijke aanslagen en gijzelingen. HP promoot in de door het Amerikaanse reclamebureau Goodby, Silverstein & Partners (regisseur Dante Ariola) gemaakte commercial draadloze printers, zodat je kunt printen van welke computer dan ook in je huis. In ”In The Air” zweeft alles en iedereen naar de printer. Via The Inspiration Room. [...]

   Reply
2. “En el aire…” « [Pixelaris] says:

   November 29, 2008 at 6:56 am

   [...] HP Wireless Printing In The Air [...]

   Reply