Hewlett Packard is promoting the new TouchSmart PC with an effects-laden celebration of light, accompanied by Vivaldi’s Summer. A ‘maestro’ conducts special effects with paper, letters, screens, liquid. “The computer as you’ve never felt it before. Introducing the HP Touchsmart PC”.
Click on the image below to play the HP Maestro Conductor video in YouTube
Maestro was developed at Goodby, Silverstein & Partners by creative director/co chairman Rich Silverstein, creative directors Rick Condos and Hunter Hindeman, art director Andre Massis, copywriter Jordan Kramer, executive agency producer Cindy Fluitt, agency producer Todd Porter.
Filming was shot by director Todd Mueller and Kylie Matulick via Psyop, Los Angeles, with director of photography Crille Forsberg, executive producers Angela Bowen and Neysa Horsburgh, producers Sara Mills, Blythe Dalton, Luisa Murray, lead Flame artist Jamie Scott and Aska Otake, editors Cass Vanini, Brett Goldberg and Brett Nicoletti, line producer Michael Schlenker.
Sound was designed by Eddie Kim at 740 Sound Design with executive producer Scott Ganary.
Audio post production was mixed by Philip Loeb at Sound Lounge.
Music is from Vivaldi’s Four Seasons, performed by Sejong Soloists.