“Put plug in bath. Turn on taps. Add bubble bath (optional). Wait. Go to lounge. Turn on computer. Go to www.mylotto.co.nz. Buy Big Wednesday ticket with heads and tails. Imagine filling Jacuzzi with supermodels. Turn off computer. Walk back into bathroom. See bath is half full. Go to mirror. Pluck hairs from nose. Undress. Do some muscleman poses. Turn off taps. Hop into bath.”
The Instant noodles ad was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative director/creative Regan Grafton, deputy creative director Bridget Taylor, creatives Carlos Savage, Damian Galvin, art director Mike Davison, senior account director Andrew Stephenson, senior account manager Joni Rogers, typographer/creative designer Karla Burke, typesetter Tara McLeod.