How to carry on the family name

AADHAR, an organisation in India dedicated to campaign against systemic violation of women’s rights, prepared this very disturbing press advertisement revealing the too common practice of female foeticide. The advertisement won a Gold Press Lion at Cannes 2008. In India, every year 1.1 million unborn baby girls die before they are born. Unfortunately the men who insist on these abortions have little idea of what really happens in the theatre. Here we’re given the gruesome details of a Dilation and Extraction, also known as D & X, Intact D & X, Intrauterine Cranial Decompression and Partial Birth Abortion.

How to carry on the family name


The Family Name press advertisement was developed at Contract Advertising, Mumbai, India, by executive creative director Ravi Deshpande, creative directors Raghu Bhat and Manish Bhatt, copywriter Anshumani Khanna, art director/typographer Manan Mistry and art director Vimal Singh.

Filed under: Print



  • K. M.

    Appealing to emotion is not a very good way of eradicating irrational practices. A detailed description of how a chicken is slaughtered might be equally disturbing. You might be interested in my post “Abotion, Female Foeticide and Rights”