Another in the My Lotto, from New Zealand. Instead of spending two minutes on instant noodles, it’s suggested that punters boil an egg. “Fill medium sized pan with water. Place egg in water. Bring water to boil. Set timer for 3 minutes. Turn on computer. Type in www.mylotto.co.nz. Buy Powerball ticket. Imagine eating a Spanish omelette. In Spain. Walk back to kitchen. Stare at pot. Scratch belly. Stare at pot. Take egg out of pot. Eat egg.”
The How to Boil an Egg ad was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative director/creative Regan Grafton, deputy creative director Bridget Taylor, creatives Carlos Savage, Damian Galvin, art director Mike Davison, senior account director Andrew Stephenson, senior account manager Joni Rogers, typographer/creative designer Karla Burke, typesetter Tara McLeod.