Honda FCX Clarity in Problem Playground for Engineers
(Average: 5.00 out of 5)
Loading ...Honda’s hydrogen fuel cell vehicle, the FCX Clarity, is being promoted in Problem Playground, online at www.problemplayground.com, in radio spots and in a television advertising campaign featuring playful engineers.
Thousands of Rubik’s Cubes are combined together by Honda workers to form a hybrid engine. Puzzle pieces are added together to form mosaic solar panels. Engineers work together to form a gigantic jigsaw model of the first hydrogen powered zero emissions vehicle. The voiceover explains that when you love solving things “every problem becomes a playground”.
Click on the image below to play the video in YouTube
Making Of Playground
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Credits
Problem Playground campaign was developed at Wieden + Kennedy, London, by creative directors Tony Davidson and Kim Papworth, art director Frank Ginger and copywriter Sam Heath.
Kim Papworth said: “This ad celebrates the optimism and ingenuity of Honda and the human way they approach environmental engineering.”
Filming was shot by director Antoine Bardou-Jacquet, known for his previous work on Cog and Choir, via Partizan with producer Rachel Hough. Post production was done at The Mill, London.
Editor was Bill Smedley at Work, another person involved in Cog and Choir. Audio post-production was designed by Parv Thind at Wave Studios, London.
Download the Problem Playground video in Quicktime, Windows Media, PSP and iPod formats at www.problemplayground.com.
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Location 
(UK).
Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.85 out of 5)