Honda FCX Clarity in Problem Playground for Engineers

Honda‘s hydrogen fuel cell vehicle, the FCX Clarity, is being promoted in Problem Playground, online at www.problemplayground.com, in radio spots and in a television advertising campaign featuring playful engineers.

Honda worker with Rubik's cube


Thousands of Rubik’s Cubes are combined together by Honda workers to form a hybrid engine. Puzzle pieces are added together to form mosaic solar panels. Engineers work together to form a gigantic jigsaw model of the first hydrogen powered zero emissions vehicle. The voiceover explains that when you love solving things “every problem becomes a playground”.

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Making Of Playground

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Credits

Problem Playground campaign was developed at Wieden + Kennedy, London, by creative directors Tony Davidson and Kim Papworth, art director Frank Ginger and copywriter Sam Heath.

Kim Papworth said: “This ad celebrates the optimism and ingenuity of Honda and the human way they approach environmental engineering.”

Honda workers make mosaic with puzzle pieces

Filming was shot by director Antoine Bardou-Jacquet via Partizan with producer Rachel Hough. Post production was done at The Mill, London.

Editor was Bill Smedley at Work, another person involved in Cog and Choir. Audio post-production was designed by Parv Thind at Wave Studios, London.