Honda is following up the 2005 “Ever So Nice” animated Jazz campaign with a new television commercial, featuring the ever so sassy car visiting London for the first time.
The original TV advertisement, “Village Green“, borrowed heavily on the Thomas the Tank Engine culture, with English actor Tony Robinson providing the voiceover. This new spot has a more original feel. The blue car meets a London taxi, an amorous 4WD, street cleaner and a helpful double decker bus. “I’ve never had so much fun in my life”.
The fully integrated campaign sees the all-new Jazz in magazines, on street furniture, in point of sale and brochures at dealerships and with her own Microsite featuring her own online magazine. The Microsite honda.com.au/vroom also contains a humorous viral casting session.
The Honda Jazz campaign was developed at DraftFCB Melbourne by creative director Scott Lambert, copywriters/art directors Mat Garbutt, Mick Bakos, Evan Roberts, agency producer Karina Wright.
“The challenge with this new incarnation was to deliver the story in a more dynamic, contemporary style, yet keep all of the charm, fun and humour of the original”, said DRAFTFCB Creative Director, Scott Lambert.
DraftFCB’s interactive department worked closely with DTDigital to deliver the on line elements.
Filming/animation was directed by animation creative director Glenn Melenhorst via Iloura, Melbourne, with producer/VFX supervisor Julian Dimsey, lead animator Nick Tripodi, and Flame compositor Kim Fogelberg.
Sound was mixed at Risk Sound by engineer Paul Baxter with producer Kath Momsen. Original music was composed by Jamie Masters and Stephen Patmanby at Adelphoi Music, London, with producer Greg Moore. Vocalist was Jo Coombes.