The Honda Fit, the five door hatchback with a wicked reputation, is presented as the enemy of fuel-hungry mechanical mosquitoes in a series of visual-effects laden television commercials released this week.
The spot opens with a 50′s matinee style feel, showing gas-guzzling mosquito-shaped cars feeding on fuel tankers on a city highway. As the Honda Fit passes the stricken vehicles the mecha-mosquitoes take off in pursuit. The Honda Fit, however, is too agile to be caught, escaping to the open road through a massive insect trap.
Click on the image below to play the video in YouTube
The Mecha-Mosquitoes spot was developed at RPA, Santa Monica, by executive creative director David Smith, creative directors Joe Baratelli and Pat Mendelson, associate creative director/copywriter Todd Carey, assistant creative director/art director Curt Johnson, agency executive producer Gary Paticoff, senior producer Shelley Eisner and broadcast production assistant Lyndsey Wilson.
This is the beginning of a new three-part series, a follow up to the Eyes and Gas Mileage ads directed by Andrew Hall at A52.