Honda Fit Animation Again

Honda has released the second and third television commercials in the animated series designed at Digital Domain for the Honda Fit. In Defense Machinism a Honda Fit puffs itself up to defend itself against the unruly driving patterns of a large oil-leaking car. “Fierce Defender. Six Airbags”. In “Bats”, a 15 second commercial, bats pour out of the back of a Honda Fit in the dark. “Cavernous”.

Honda Fit defense against dangerous driving

Click on the image below to play the Defense Machinism video.

Click on the image below to play the Bats video.


The Mecha-Mosquitoes spot was developed at RPA, Santa Monica, by executive creative director David Smith, creative directors Joe Baratelli and Pat Mendelson, associate creative director/copywriter Todd Carey, assistant creative director/art director Curt Johnson, agency executive producer Gary Paticoff, senior producer Shelley Eisner and broadcast production assistant Lyndsey Wilson.

Animation/filming was shot by director Eric Barba and Brad Parker via Digital Domain, Los Angeles, with executive producer Ed Ulbrich, CG supervisor Richard Morton, VFX producer Alex Thiesen, animator Marc Perrera, Flame artist Andrew Eksner, CG lead Ron Herbst.

Editor was Michael Heldman at Spot Welders, Santa Monica, with producer Lisa English.

Sound was designed by Eddie Kim at 740 Sound Design, Santa Monica. Audio post production was mixed by Loren Silber at Lime Studios, Santa Monica.

Music was composed by Jonathan Elias and David Wittman at Elias Arts, Santa Monica with producer Ann Haugen.