Hitler vs Chaplin for Hut Weber Hats

Bonn hat retailer Hut Weber demonstrates the difference a hat can make with “Hitler vs. Chaplin”. It’s simple. Put a bowler hat on Hitler’s head and you’ve got what appears to be Charlie. The cane might help as well. However, as Chaplin once said, “Life is a tragedy when seen in close-up, but a comedy in long-shot.” The advertising campaign inevitably raised the ire of the many Germans who firmly believe that Hitler should never be associated with any kind of advertising.

Hitler and Chaplin in Hut Weber print advertisement


The Hitler vs Chaplin ad was developed at Serviceplan, Munich and Hamburg, by creative directors Alexander Schill and Axel Thomsen, copywriter Francisca Maass, art directors Jonathan Schupp and Imke Jurok, account managers Julia Thoemen and Constanze Strothmann, with photographer Jo van de Loo.

  • under chaplin image there is a copy: It’s a hot. Does it mean chaplin is more human than hitler?

  • Luh

    “It’s the HAT”

    And yes, Chaplin was much more human than Hitler…