Help Kids be Kids

Children’s Hospital Foundations Australia is asking people to ‘help kids be kids’ with their donations. A child in a wheelchair holds a butterfly net. A child with a broken leg just cannot play Twister. The child with a sterility mask is not up to blowing bubbles. Frustration, frustration, frustration for sick kids…

Child in wheelchair holds butterfly net in CHFA print ad

Child with broken leg attempts to play Twister in CHFA print ad

Child with sterility mask attempts to blow bubble in CHFA print ad


The campaign was developed at De Pasquale, Brisbane, by creative directors Cos Luccitti and Lars Vester, creatives Daniele Milazzo and Jake McLennan, and illustrator Ebony Truscott.

Filed under: Print

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