Heinz Exotic Soup Scenes
Heinz Exotic Soup is being promoted in Australia with a print advertising campaign showing social settings with a difference – for the slightly more adventurous. Chicken and Corn Soup is consumed by an apparently boring couple with a reptilian pet. Laksa soup goes with red wine and a swingers’ key party.
The Heinz Exotic Soup campaign was developed at DDB Melbourne by executive creative director Michael Faudet, creative director Jim McKeown, art director Tamara Yim, copywriter Martin Brown, account managers Livia Montalto and Fiona Lansley, with photographer Sean Izzard and retoucher Suwanit Downing.