Heinz is promoting its relaunched condiment series with a range of arty posters featuring work made with sauce, mayo, chutney and dressings. “Just Add Imagination”. The brief was to promote a new range of premium condiments that were made to inspire a little creativity at mealtimes.
The campaign was developed at Marmalade, Melbourne by creative director/copywriter Neil Mallet, art director Frank Trobbiani, designer Yolanda Collins, account manager Lisa Gumbleton, photographer Sebastian Gollings, with retouching done by Paul Germano at Visual Thing. Heinz marketing manager was Melissa Jones.
The Condiments Art campaign won a Bronze Award at the annual One Show Design awards held in New York recently.