Heineken Beer Nothing Artificial in AuthentiCity
Heineken is promoted as the natural authentic beer in AuthentiCity, a TV ad in which virtual reality is compared with the real thing.
Three men walk across a busy virtual street to enter a virtual night club. At the bar they’re served virtual unbranded beer. “This isn’t right”, one of them says. That’s the password for admittance to a much richer experience in which Heineken is served…
Click on the image below to play the video.
The Authenticity campaign was developed at Leo Burnett Sydney by executive creative director Mark Collis, creative group head/art director Michael Spirkovski, creative group head/copywriter Grant McAloon, group account director Peter Fitzharding, account director Paul Everson, account manager Aimee Knox, agency executive producer Adrian Shapiro, executive producer Mungo MacLagan.
Post Production and editing was done over eight weeks at Swiss in Stockholm, Sweden, using compositors contracted from across Europe.
Henry Moore Selder, one of the directors from StyleWar said: “Our challenge was to create artificial movement and behaviour from live action material, and also to create a virtual environment that was visually interesting and engaging for the viewers. The three heroes had to be carefully placed in each scene to allow for seamless integration between the two worlds, creating the illusion that, even if they ‘stand out’ in the real world, they still have realistic movements.”
“It’s great to work with the Leo Burnett Sydney team once again, and build upon the success of ‘Past Experiences’,” said Kylie Wallbridge, marketing director of Heineken Lion Australia. “The ‘AuthentiCity’ campaign uses a contemporary context to communicate the unchanged quality of Heineken. Heineken remains faithful to the original 1873 recipe and contains nothing artificial – it never has and the commitment is that it never will.”