The Inspiration Room

Heineken for a Fresher World

Heineken is presented as the beer of choice for a Fresher World, with the cityscapes of Paris, Manhattan and Rio de Janeiro illustrated with Heineken bottles, cans and cartons. The Eiffel Tower is made of Heineken bottles. The Statue of Liberty and the Jesus statue are represented with bottle opener/corkscrews, a strange choice perhaps, for a beer that comes mostly in either cans or screw top bottles.

Credits

The Fresher World campaign was developed at Publicis Conseil, Paris, France, by creative director Olivier Altmann, copywriter Nicolas Schmitt, art director Pierre Penicaud, advertiser’s supervisor Cyril Charzat, account supervisors Remy Averna, Mathieu Delcourt, Alice d’Ortoli, art buyer Nathalie Benchetrit, and illustrator Denis Assor.

Neighbouring Posts

« « Pain of Birth and Loss | Apple Mactini and iToilet » »

Location (France).

This entry was posted on Friday, December 19th, 2008 at 5:21 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Heineken, Publicis Conseil Paris

Posted in Inspiration, Print Press Posters Billboards

3 Responses to Heineken for a Fresher World

1. shivaji says:

   January 28, 2009 at 6:04 pm

   i m intrested in heinking. plz guid me

   Reply

Trackbacks/Pingbacks

1. Hoe Heineken de Eifeltoren, ‘t Jezusbeeld en New York verbouwt | Reclamewereld says:

   December 23, 2008 at 6:31 pm

   [...] Opmerkelijk hoe die uitingen voor Heineken verschillen, in de diverse landen. En de slogans. Dit is de For a Fresher World-campagne voor ”ons” biermerk, gemaakt door het Franse reclamebureau Publicis (Denis Assor is de illustrator). Heineken rules the world: overbekende plekken in wereldsteden als New York, Ria de Janeiro en Parijs nagebouwd met flesjes, blikjes, flesopeners en zelfs een kurkentrekker (!). Via The Inspiration Room. [...]

   Reply
2. Glass Curiosities: Dutch beer baron’s unrealized green dream of bottle as building block « The GLASS Quarterly Hot Sheet says:

   August 31, 2009 at 7:03 am

   [...] managers helped to kill the WoBo project, they nevertheless seem to have remembered the concept. A 2008 print advertising campaign “built” landmark city skylines of Rio de Janero, Paris, and New York City out of [...]

   Reply