Heineken for a Fresher World
Heineken is presented as the beer of choice for a Fresher World, with the cityscapes of Paris, Manhattan and Rio de Janeiro illustrated with Heineken bottles, cans and cartons. The Eiffel Tower is made of Heineken bottles. The Statue of Liberty and the Jesus statue are represented with bottle opener/corkscrews, a strange choice perhaps, for a beer that comes mostly in either cans or screw top bottles.
The Fresher World campaign was developed at Publicis Conseil, Paris, France, by creative director Olivier Altmann, copywriter Nicolas Schmitt, art director Pierre Penicaud, advertiser’s supervisor Cyril Charzat, account supervisors Remy Averna, Mathieu Delcourt, Alice d’Ortoli, art buyer Nathalie Benchetrit, and illustrator Denis Assor.