Heart of The City, representative group for Auckland City businesses, worked with Colenso BBDO to discourage people from littering the streets of Auckland with an award-winning outside campaign. Colenso BBDO Auckland showed pedestrians just how much rubbish is dropped around one bus shelter in one week. Everyday the rubbish found around the bus shelters was picked up and placed inside the bus shelter.
The litter campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, creative director Steve Cochran, deputy creative director Karl Fleet, creatives Simone Louis and Bradley Averill, account manager Tash Stichbury. Media was placed by OMD.
The litter stunt was recognised as Campaign of the Month in July by Clear Channel.