Heart of the City Litter in Auckland
(Average: 5.00 out of 5)
Loading ...Heart of The City, representative group for Auckland City businesses, worked with Colenso BBDO to discourage people from littering the streets of Auckland with an award-winning outside campaign.
Colenso BBDO Auckland showed pedestrians just how much rubbish is dropped around one bus shelter in one week. Everyday the rubbish found around the bus shelters was picked up and placed inside the bus shelter.
Credits
The litter campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, creative director Steve Cochran, deputy creative director Karl Fleet, creatives Simone Louis and Bradley Averill, account manager Tash Stichbury. Media was placed by OMD.
The litter stunt was recognised as Campaign of the Month in July by Clear Channel.
Neighbouring Posts
« « Sony Vaio Projections | Meerkats in New Home of Football » »
Location 
(New Zealand).
Posted in Ambient, Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Joel on AAMI What About Me: 
Simbolik on 150 Christmas Stamps from 2009: 
Beer Fridge on Bud Light House: 
renee diaz on GoDaddy at Super Bowl 2010: 
Jane Ann on GoDaddy at Super Bowl 2010: 
G. A . Mischke on Recession 101 Billboards: 
Skunk Ape on Ampd Mobile Bus Gives Power To Entertain Yourself: 
Boris on AAMI What About Me: 
(4.87 out of 5)