HBO Voyeur Project

Home Box Office (HBO) made advertising and marketing history with the HBO Voyeur project, in which members of the public were invited to view the events occuring in eight fictional New York apartments. The highlight of the campaign was the projection of a five minute film on the side of a building on Broome and Ludlow Sts, New York, between June 28 and July 1, and again from July 5 – 8, 2007.

HBO Voyeur Apartment Building


Click on the image below to play the video in YouTube

The film, set to music, was then made available on the web site, hbovoyeur.com, with the slogan, “”See what people do when they think no one is watching.”

Apartment 1A, “The Tempted”
Apartment 1B, “The Departure”
Apartment 2A, “The Discovery”
Apartment 2B, “The Proposal”
Apartment 3A, “The Killer Within”
Apartment 3B, “The Grown-Up Table”
Apartment 4A, “The Delivery”
Apartment 4B, “The Temptress”

Behind the building, in the distance, there were four other apartments each with their own story.

Visitors to the Voyeur Project site were invited to get behind the scenes of the story by visiting the blog, thestorygetsdeeper.com and leave their comments. Six custom soundtracks, screensavers and videos were made available.

Credits

The Voyeur Project was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director/copywriter Greg Hahn, senior creative directors/copywriters Mike Smith and David Carter, account supervisor Rob Rawley, Juliane Sunderland and Jessica Mailloux.

Filming was shot by Jake Scott via RSA Films, New York, with producers Jules Daly and Frank McGivern, and via Big Spaceship, New York.

See the archived site at BigSpaceShip

VFX was done at Asylum. Filming was shot one floor at a time, using the same floor redressed for each shot. Shots were stacked on top of each other in post production. The film crew used a counter on set that enabled certain cues to be performed, such as a character running up the stairs from one level to another. Each apartment was shot without a ceiling, allowing for variations in lighting requirements. The post production team had the challenge of animating the lighting changes on matte paintings.

Sound was designed and arranged by Clint Mansell. Original music soundtracks were composed by Carlos Dengler, Anthony Gonzalez, Scott Hardkiss and Theodore Shapiro.

The Voyeur Project won a silver for media at the International ANDY Awards, two Yellow Pencils at the D&AD Awards 2008 (for broadcast innovations and intergrated), and the Grand Prix at Cannes for Ambient: Stunts and Live Advertising, a Silver Lion at Cannes for Best Use of Digital Media in a Promotional Campaign, and a Gold Outdoor Lion for Publications and Media.

  • Michael Billups

    So what happened to the site? Where is it now?

  • Bajesus

    I would love to have a poster of this image. Does anyone know how I can get one? Please please please help some anonymous stranger in this forever land of the internet!
    You might sleep better. . . or even make it that one good dead to get you into heaven.

  • Jeff

    it was awesome….1 appmnt had a hooker wife that got up got all her family off to work then about 20 minutes later it was buisness as usual….supplimental income…..another floor if i remember right is a pregnant woman giving berth as a party goes on…..been some time since i seen it.