Havaianas sandals are promoted in “Big Bang”, a colourful print advertising campaign from Brazil. Six print advertisements show sandals bursting from a central source.
Do you know what’s at the end of the rainbow? Your toes.
Your feet in heaven, semi naked, surrounded with colours.
The hippies saw many colours too. The difference is now you don’t have to take anything.
Now you’ll see a happier world even when your head is hanging low.
Introducing colour therapy for your feet.
Learn how to colour with your feet.
The Havaianas Big Bang campaign was developed at Almap BBDO São Paulo by creative director Marcello Serpa, art directors Danilo Boer and Marcos Kotlhar, copywriter Tales Bahu, and illustrator Elmi.