Havaianas Big Bang Colours

Havaianas sandals are promoted in “Big Bang”, a colourful print advertising campaign from Brazil. Six print advertisements show sandals bursting from a central source.

Blue Big Bang Havaianas print advertisement


Do you know what’s at the end of the rainbow? Your toes.

Green Big Bang Havaianas print advertisement

Your feet in heaven, semi naked, surrounded with colours.

Lime Big Bang Havaianas print advertisement

The hippies saw many colours too. The difference is now you don’t have to take anything.

Purple Big Bang Havaianas print advertisement

Now you’ll see a happier world even when your head is hanging low.

Orange Big Bang Havaianas print advertisement

Introducing colour therapy for your feet.

Red Big Bang Havaianas print advertisement

Learn how to colour with your feet.

Credits

The Havaianas Big Bang campaign was developed at Almap BBDO São Paulo by creative director Marcello Serpa, art directors Danilo Boer and Marcos Kotlhar, copywriter Tales Bahu, and illustrator Elmi.

Filed under: Havaianas, Print

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