Conservation International has launched a TV commercial featuring Harrison Ford in sync with his latest version of the Indiana Jones film. Ford uses a session with his chest hair wax therapist to explain how deforestation is no longer just an issue of conservation. It’s a matter of climate change.
“When rainforest gets slashed and burned it releases tons of carbon into the air we breathe. It changes our climate. It hurts. Every bit of rainforest that gets ripped out over there really hurts us over here. The tagline, “Lost there, felt here”.
See more of Ford’s explanation at Conservation International.
See the YouTube video on the Conservation International YouTube channel.
The Wax ad was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, associate creative directors Melinda Ward and Avital Pinchevsky, art director Melinda Ward, copywriter Avital Pinchevsky, senior producer Ed Zazzera, executive music producer Loren Parkins.
Filming was shot by director Janusz Kamiński via Independent Media. Kamiński was cinematographer for Indiana Jones and the Kingdom of the Crystal Skull, The Diving Bell and the Butterfly, The Terminal, Minority Report, Saving Ryan, Schindler’s List, among many other Steven Spielberg movies.
Music is “Corduroy” by Pearl Jam.