Hansaplast earplugs are presented as the means to sleep so deep you could find yourself waking up in a morgue. “You have never slept so deep”.
The Hansaplast Morgue advertisement was developed at TBWA\Paris by executive creative director Erik
Vervroegen, copywriter Alban Galle, art director Cyril Drouot, account supervisor Laurence Dupas-Gelin and photographer Dimitri Daniloff (represented by Marlene Ohlson and Florence Moll).
The Morgue ad won a Bronze Press Lion at Cannes 2008.