Hallmark Brother of the Bride

Hallmark continues their series of touching stories featuring greeting cards with “Brother of the Bride”, set at a wedding. A young man, the brother of the bride, makes it clear through his continual conversational gaffes that he has little tact or accuracy. When he gets up to say a few words about his sister everyone is anxiously interested to hear what he’ll come out with. But he’s taken the safe route of sharing the inspirational words from a Hallmark card. The ad is rescued from sentimentality by a humorous reference to the bride’s mother.

Hallmark Brother of the Bride

“You’ve been blessed to find someone to move through this life with
Together you’ve learned that life doesn’t just happen
You have to create it, craft it and nurture it.
It can be even better when it’s been held in the palms of the hands
and cradled for a while
You’ve grown a love that is enduring and stunning in its beauty
Congratulations on your wedding and continuing to create your lives together.”

Click on the image below to play the video.


Brother of the Bride was developed at Leo Burnett, Chicago.

Filming was shot by Joe Pytka.

Editing was done at Avenue Edit, Chicago.