http://theinspirationroom.com/daily/2008/had-enough-to-drink-in-new-zealand/ Advertising creativity from around the world Sat, 21 Nov 2009 20:27:48 +1000 http://wordpress.org/?v=2.8.6 hourly 1 http://theinspirationroom.com/daily/2008/had-enough-to-drink-in-new-zealand/comment-page-1/#comment-7491 deadthevideo Wed, 23 Jul 2008 08:51:11 +0000 http://www.duncans.tv/?p=1859#comment-7491 A statement was recently released that stated that following a ruling by the Advertising Standards Authority, the ALAC, TVCAB, Clemenger BBDO and TVNZ have taken the joint decision to restrict screenings of these ads until after the New Zealand 8:30 p.m. watershed. The question is 'was this the right thing to do?' Binge drinking is a serious problem and it is not restricted to New Zealand. It also happens here in Northern Ireland. The ALAC argued that these ads should be shown at a time when the whole family would be watching so that parents have the time to explain to their children the effects of binge drinking but the moaners struck. A minority of the Advertising Standards Authority were in agreement with the ALAC but were overruled by the majority. A bit hypocritical considering the Advertising Standards Authority usually doesn't 'condemn' adverts made in the public interest. Again, children should see these ads. To the brewing industry, they represent the next generation of consumer and should be exposed to the personal and professional costs of excessive drinking. A statement was recently released that stated that following a ruling by the Advertising Standards Authority, the ALAC, TVCAB, Clemenger BBDO and TVNZ have taken the joint decision to restrict screenings of these ads until after the New Zealand 8:30 p.m. watershed. The question is ‘was this the right thing to do?’ Binge drinking is a serious problem and it is not restricted to New Zealand. It also happens here in Northern Ireland. The ALAC argued that these ads should be shown at a time when the whole family would be watching so that parents have the time to explain to their children the effects of binge drinking but the moaners struck. A minority of the Advertising Standards Authority were in agreement with the ALAC but were overruled by the majority. A bit hypocritical considering the Advertising Standards Authority usually doesn’t ‘condemn’ adverts made in the public interest. Again, children should see these ads. To the brewing industry, they represent the next generation of consumer and should be exposed to the personal and professional costs of excessive drinking.

]]> http://theinspirationroom.com/daily/2008/had-enough-to-drink-in-new-zealand/comment-page-1/#comment-7490 Jmay Thu, 01 May 2008 05:03:28 +0000 http://www.duncans.tv/?p=1859#comment-7490 I think these ad campaigns are extremly successful. Yes they use shock tactics but the leave a resonance in the mind of the viewer. Since seeing these ads especially the one where the woman is raped (which applies to my girl friends and our lifestyle) i am now more cautious of making sure i actually see my friend get in a taxi at the end of a big night out. I also thought that the ads that had been done previously in NZ targeting drinking were very memorable and applicable also.... i have heard many people have talk about both campaigns in a way that is memorable to them.. i mean everyone remembers who Dennis from accounts is... I think these ad campaigns are extremly successful. Yes they use shock tactics but the leave a resonance in the mind of the viewer. Since seeing these ads especially the one where the woman is raped (which applies to my girl friends and our lifestyle) i am now more cautious of making sure i actually see my friend get in a taxi at the end of a big night out.
I also thought that the ads that had been done previously in NZ targeting drinking were very memorable and applicable also…. i have heard many people have talk about both campaigns in a way that is memorable to them.. i mean everyone remembers who Dennis from accounts is…

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