Habitat for Humanity Won’t Give to the Poor
Habitat for Humanity Australia is calling for donations for its work but is reminding donors that nothing is given away. The program provides a home for needy families but expects ‘recipients’ to participate in the building of the houses. The print advertisement superimposes the explanation over a photograph of a man holding his head in his hand.
The Habitat for Humanity ad was developed at Clemenger BBDO Sydney by creative director Rocky Ranallo, art director Baz Beckley, copywriters Chris Berents and Michael Dawson, and producer Simon Davis.