Guinness has launched a new television advertising campaign in the Carribean with a spot featuring Brooklyn poet and performer Ainsley Burrows.
“I’m on a journey. It started 28 years 12 weeks 3 days 6 hours 36 minutes and 14, 15, 16 seconds ago. And in this time I’ve come too far, too far to listen to critics too far to consider defeat to far to be less than great… 25, 26, 27, 28 … The knocks in my journey mapped out by my stars they’re both story and proof of how I reach for the stars, my hands in the air, my feet on the floor… 42, 43, 44 … I’m on a journey and it won’t stop until I do… 49…”
Click on the image below to play the video in YouTube (HD)
Guinness Spoken Word was developed at Saatchi & Saatchi, London, by creative director Tim Hearn, creative team Dave Govier and Levi Slavin, executive broadcast director Andy Gulliman, regional planning director Karen Johnstone, account director Frederick Roger, account manager Victoria Reiz, TV producer Laura Mueller and TV production assistant Emma Wolanski.
Filming was shot in The Peninsula at Bayonne Harbor, NJ, by directing collective Shilo via Hanrahan, with executive producers Tracy Chandler and Mark Hanrahan, producer Lindsay Bodanza, line producer Nina Goldberg, creative director/editor/compositor Andre Stringer, director of photography Martin Ahlgren, associate creative director Evan Dennis, 3D Lead/compositor Tamir Sapir, editors Josh Bodnar and Galen Summer, illustrators Zach Johnsen and Evan Dennis, animators Henning Koczy, Craig Kohlmeyer, Stieg Retlin, compositor Bashir Hamid, 3D artists Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim, Chris Fung, Joji Tsuruga, rotoscopers Constance Conrad, Joel Voelker, trackers/3D artists Chris West ad Joel Voelker.
Music and Sound Design were the responsibility of Human Worldwide.