Guinness went viral with Hands, a short film produced by Michael Schlingmann, launched online in December 2006. The short film is online at Guinness.com, with a competition and behind the scenes videos, and at YouTube (registering 450,000 views after almost a year).
‘Hands’ is a story of one pair of hands waiting in anticipation for the ultimate reward – a pint of GUINNESS®. The action opens with drumming fingers and twiddling thumbs, before the hands launch into a sequence of quirky movements that end with the hands typing out the line “Good things come to those who wait” before we end with a perfectly poured pint of GUINNESS®. Click on the image below to play the video in YouTube
Guinness Hands was developed at Abbott Mead Vickers BBDO, London, by creative director Paul Brazier, art director Michael Durban, copywriter Tony Strong, and agency producer Carol Powell.
Filming was animated, filmed, lit and edited by Michael Schlingmann via Uli Meyer Animation with producer Matt Saxton. Schlingmann provides a link to the YouTube spot on his blog, Drawnography, which has been idle since March 25, 2007.
Sound editor and composer was Srdjan Kurpjel at Zound, London.
Awards include Bronze at Eurobest 2007, Bronze for editing and music adaptation in the CLIO Awards 2007, and a silver in the London International Awards 2007.