Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s life, it is often said.
The Greenpeace Shoes ads were developed at McCann Erickson, Madrid, by chief creative officer Leandro Raposo, executive creative directors Monica Moro, Pablo Stricker and Pablo Colonnese, creative director/copywriter Juan Carlos Salas, copywriter/art director Javier Wandosell, art buyer Juan Pacheco, photographer Gonzalo Puertas, account supervisors Gregorio Corrochano and Angeles Porcel.
The campaign won a silver award at the Ibero American Advertising Festival, 2008 and a bronze Lion at Cannes International Advertising Festival 2008.