Greenpeace Romania presents deforestation as one of the ecological crises of our time, with a print advertisement developed at Saatchi & Saatchi Romania. A black and white photograph shows an axeman felling a tree shaped like an atom bomb explosion. “Stop the Catastrophe”. The advertisement requires some lateral thinking. The tree itself is not the catastrophe that must be cut down. It is indiscriminate deforestation that is leading to catastrophic damage to the environment.
The Bomb ad was developed at Saatchi & Saatchi Romania, Bucharest, by creative director Nick Hine, copywriters Jorg Riommi and Daniela Nedelschi, art directors Daniela Nedelschi and Jorg Riommi, account manager Anca Manciu, account executive Liana Petrascu, and photography by Carioca.
“Bomb” won a Silver award for Billboard at the London International Awards 2008.